Tan Lee Eng Pineapple Tarts
Packaging Design

Tan Lee Eng Pineapple Tarts

Year

2017

Category

Identities

Medium

Packaging Design

Location

Singapore, Singapore

A redesign of traditional festive packaging through a contemporary lens, merging heritage with modernity. Geometric motifs drawn from Chinese lattice and floral symbolism are reinterpreted into a modular grid that feels both ornamental and structured.

Tan Lee Eng Pineapple Tarts — final packaging
Tan Lee Eng Pineapple Tarts — concept sketch
Concept Prototype
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