Visual Merchandising & Retail Design
The Singapore Garden Collection — Retail Store
Year
2021
Category
Spatial Planning
Medium
Visual Merchandising & Retail Design
Location
Gardens by the Bay, Singapore
A souvenir retail concept for The Singapore Garden Collection at Gardens by the Bay. The store translates the scarf collection's botanical motifs into a three-dimensional setting, with Orchid, Garden and Neighbourhood zones guiding visitors through the prints as a curated retail journey.
Merchandising fixtures, signage, and prop styling were developed as a coherent system — pairing displayed product with illustrated context so each scarf reads as both an object and an idea drawn from the Singapore landscape.